Words & Strategy For Brands With Personality

BECAUSE PERSONALITY SELLS YOUR STUFF

There’s always that one person at the party you try to avoid.

You know the one. They're a nice enough human but punishing to talk to — zero charisma, zero originality & about as memorable as a midnight fart.

This bland-as-balls party guest is the human equivalent of run-of-the-mill copy.

And when it comes to making your reader FEEL something & then take action (y’know, like buy your products, join your course or book your services)  — run-of-the-mill copy ain’t gonna cut it.

Here’s where personality comes in

It’s not some mystical ‘wOo’ concept or cute branding extra — personality is how you grab people by the eyeballs, differentiate yourself from the competition & ensure your messages resonate with people on an emotional level.

‘Cause when those little ol’ emotions join the party?

Oooh-weeee!

Your stuff pretty much sells itself. 

 If only you knew a (very nice, very excellent) copywriter with a knack for combining *personality* with all the things needed to take your reader from window shopper to super fan, including:

 Leveraging social proof and ‘Voice of Customer’ data

 Creating an obsession-worthy brand voice

Strategically applying psychology, storytelling, and persuasion techniques

Optimising copy for the SEO powers that be

Nailing the UX (user experience) journey to increase conversions

Smashing avo toast like it’s going out of style

hellooo

I’m Laura — an ocean lover, brand storyteller & copywriter on a mission to rid the world of boring websites and emails, one ‘kind regards’ at a time.

Like every other human being ever, I’ve got a thing for brands with personality.

They’re just better — better to engage with, better to spend money on, and WAY better to chat about over Friday night drinkipoos.

If you also happen to be a fan of non-boring words and want to create an iconic brand that’s built on strategic foundations & bursting with unmistakably-you-flavoured vibes —

Hi. Hey. Nice to meet ya.

Pull up a digital chair & let’s have a margarita chat about your project.

“I stalked you for some time before making contact — then I said yes with ease after our initial Zoom call. For me it was a feeling. 

And I absolutely LOVE the copy! You brought my voice to life and articulated it beautifully.

But more than that, I’ve loved the process as a whole: the updates, the voice notes, the follow up, the wider brand support. Plus your flexibility to make it work for all of us.

Just such an awesome experience from start to finish!”

Lauren Swift, Swift Wines

Want a lil Tide magic in your life?

  • Work with me 1:1

    Boring copy is like chippies without aioli (no bueno).

    Whether it’s a website, sales page, email sequence or tagline — let’s make it saucy.

    tell me more

  • Stalk my projects

    Treat your eyeballs to some Tide vibes in the wild.

    I write fun words for fun brands — each with their own distinct messages & identity.

    show me

  • Learn with me

    A collection of digital products to help you DIY

    Coming soon ;)

    tell me when

Words have hidden powers, like the moon on the tides

  • I engaged Laura’s ‘Quick Ocean Dip’ strategy session and all I can say is ‘wow’ - incredible what you can achieve in one hour! Laura was impeccably organised leading into the session, and was enthusiastic, knowledgeable, and supportive throughout. I came away feeling confident with how to move forward, which was exactly what I needed. "

    LIVVY BUYS, OLIVE + PAGE

  • "Your words are so much clearer, more convincing and more colourful than before. This project was a beast and I absolutely love my new site — THANK YOU!"

    Shelley Ferguson, Interior Designer + The Block NZ judge

  • “I was so impressed with the processes Laura had in place to get a real understanding about my business. She captured the right tone of voice for us to communicate with our audience while also targeting SEO words which flowed through the copy so naturally. It was a fabulous experience from start to finish”

    Gina Urlich, Nutritionist & CEO of Norish

  • “Laura absolutely killed it with the sales page she wrote for my online course, Freelance Untangled. Seriously, what a rockstar! Her copywriting skills are pure talent and she totally nailed the captivating vibe I was going for.”

    Leah Sylvia, Sylvia Creative

  • "Working with Laura was a dream. She took my messy copy and made it easier to understand, more persuasive, all with an added dash of personality. It sounds just like me, but better!"

    slyvie veit, foster creative co

  • "If you’re looking for the type of copywriter who can crawl into the back of your brain (and your customer’s! ) and gather all the fiddly bits of information needed in order to create a sales copy masterpiece, then look no further than Laura. She’s so much more than a word wizard. She’s a tactical, strategic, smart AF copy ninja with a great understanding of consumer psychology."

    Jess Lowcher, Photographer

  • "Working with you was absolute magic! From our first meeting, you understood the brand I was trying to create. Your talent for pulling beautiful words together, seamless communication and amazing ability to articulate what I had envisioned for the brand really exceeded my expectations."

    Rachel Terry, Kit The Journey

Free Download

Want people to love your emails?

Throw ‘kind regards’ in the bin and personalise your sign off. If you can’t think of any ideas — here’s a casual 100 of them. You’re welcome.

Think your brand + my words would make a cute couple?